In 2009 over $900 Billion in revenue
in response to Direct Mail
Key things to remember when advertising:
- 55% of Americans subscribe to the newspaper
- ... 30% actually read it through
- 18% of the population listen to any given radio station.
- 95% of Americans have telephones
- 30% of Americans have internet service
- 98% of Americans have a television
- EVERYONE HAS A MAILBOX!!
Key Attributes of Solo Direct Mail.
- Solo - No more being lumped together with other advertisers, often
with your competitors.
- Targeted - Select your specific audience by: age, income, home
value, sex, etc.
- Measurable - By using an offer you can measure, allows you to
know for sure what your rate of return is.
- Personalized - Because it comes by itself, it is more personal to
your prospect.
- Customized - Run what you want, when you want, and to whomever
you want.
- Tangible - Your prospect can hold your offer in their hands, or put
it up to be reminded at a later date.
- Less wasted circulation - No more advertising to the masses.
Pick your areas, and demographics.
- Timed - Mail on your deadline, not someone else's.
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